Social Media & Website Masterclass

Throughout this full day's training we will look at:

The ABC of Digital Strategy – audience, behaviour, content
Who are you marketing to and what do they want. It's not about you - it's about them.

Your website - fit for purpose?
Live reviews with constructive feedback for your websites. We'll take a detailed look at Search Engine Optimisation (SEO) and how to best attract target audience.

Social Platforms
With so many tools and platforms that we "could" use, which ones "should" we use? Everyone will leave with a better understanding and awareness of some of the newer tools and platforms.

Facebook Masterclass - Organic Reach
With Facebook fast becoming a 'pay to play' platform, reducing business reach on a daily basis, we'll look at how to get the most from the biggest social network on the planet.

Facebook Masterclass - Paid Advertising
Having got the most from "free", we'll move over to the paid side of Facebook. We'll look at advanced advertising strategies including custom audiences re-targeting.

Tools and Techniques
A look at some of the more popular (and free!) tools and systems to help with Social Media content creation