Social Media – on a shoestring !

By the end of the session, attendees will be able to identify the best social networks that align with their business goals, be more confident with creating and curating good engaging content and leave with a more strategic mindset.

This session will include:

• Using social media in a commercial and professional context

• Business benefits – from customer service, to sales generation, and free PR to SEO

• The main platforms – Facebook, Instagram, Twitter, LinkedIn etc.

• Which channels could be best for your business type and customer base (demographics)

• Getting started or revitalising an existing page - how to get your ‘reach’ figures up

• Top tips to get going – authentic content ideas (never be stuck for what to say)

• Segmenting customers and ‘geo-targeting’ prospects in your area for sales success

• Good tools for creating content quickly and more...