Search Engine Optimisation Masterclass

You will be led on a 3 hour course which will take you through the basics of looking at traffic on Google Analytics, spotting problems with Google Search Console and the basic concepts behind SEO.

What to expect from this event

We will guide you through a beginners session on SEO, which will cater to the novices and those with a bit more knowledge. Once you've got the knowledge there will be a small amount of time for implementation, where we can have a look at how you would implement your own strategy on various website platforms. We will also show you how to monitor your own data so that you can make amendments and measure how your SEO efforts are doing.

Bring your own laptop.

  • We start at a beginners level with a basic introduction to SEO and all aspects, technical, on-page, off-page and local SEO. This will be a lesson (which will last 60-90 minutes) we will look at the key areas to boost your website traffic. Including how to look at your current website data, run quick audits, free tools to help you, introduction to Google Analytics and Google Search Console. We will do a quick introduction to keyword research and how to choose where and what you want to rank for
  • Break
  • Implementation time - Implementing SEO on Wordpress, Wix, Concrete5, and how to work with agencies / other providers on other website platforms. We'll look at optimising your blog content as well here.
  • Reporting and Analysis - We'll do an introduction to Google Analytics and looking at website data, and how to use this data to your advantage in your SEO efforts. How to measure SEO success and how to report this in a way that suits your business.

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Essential Info

21st November 2019

10:00 - 13:00

Business Gateway Perth
Saltire House
Whitefriars Crescent
Perth
PH2 0PA

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