Retail Recharge Series - How Visual Merchandising can Positively Influence Retail Sales

This webinar is aimed at Business and Individuals based in Aberdeen City & Shire

What to expect from this webinar

This workshop will explore how the layout of retail premises and the display of goods can positively influence customer purchases and result in increased sales.

This workshop will review the basic principles of merchandising and match them to your brand using shop floor and window displays, customer flow, impulse buys and addons, throughout varying types of premises.

This will include the need for consistency and communicating a clear message to your target audience. The physical layout and the look and feel of your business needs to reflect your place in the market and your brand. We will discuss this, and ways to convey your brand USP.

The workshop will cover the following:

  • Window displays
  • In shop displays
  • Product positioning
  • Promotional signage
  • Customer flow through premises

The workshop will provide pointers to ensure that your business brand and marketing message are communicated in a simple and consistent way from the earliest point of customer engagement, to the sales interaction and beyond.

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Essential Info

22nd February 2022

14:00 - 16:00

Aberdeen, Aberdeenshire


Advertising & Marketing, Growing your business, Sales.


Can't attend this Event?

Watch one of our Online Tutorials