Producing Engaging Online Content (Intermediate) – DigitalBoost

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Limited spaces

What to expect from this event

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Want to find more local support?

Visit Business Gateway Scottish Borders

Essential Info

28th November 2019

10:00 - 13:00

Borders College
Scottish Borders Campus
Nether Road
Scottish Borders
Galashiels
TD1 3HE

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