Planning Ahead for Exhibitions and Meet the Buyer events

Grow your business and maximise sales and leads from up and coming exhibitions and one to one Meet the Buyer events.

This session will show you how to do it well, plan ahead and give yourself the best chance of success and a proper return on your investment in time and money.

This session lets you plan your stand, to attract customers and show off what you have to offer!! The session splits into 2 parts-

The exhibition session will show you how to:

Review targeted exhibitions and Meet the Buyer events can be of importance to you Selecting the right show/event for you – time and money Consumer shows, Trade Shows, Meet the Buyer events – how they differ Useful checklist for planning how to operate. Type of stand – position in the hall Dressing your stand well to show your products/business and attract customers’ Objectives of the show or event– engaging with the right people. Stand manager – objectives / project management to stage manage the occasion and get it right Pre publicity to encourage and inform your audience prior to the event Key messages/content for your stand and your team ;

The Meet the buyer section will include:

Doing your homework on the buyer and their business Outline presentation template to follow Key messages and content to make a great impression Pitfalls to avoid!

It is practical, fun and led by a tutor who works at shows every year.