Paid for Advertising (Intermediate) - DigitalBoost

This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy.

What to expect from this event

After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.

The event also covers strategy, ad content guidelines and ad sizes, keyword planning, tracking and analysis to optimise your campaigns. You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns, pinpoint areas for improvement, and be on top of legal guidelines.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.

Additional venue info:

Disabled access: Yes

Disabled facilities: Yes

Want to find more local support?

Visit Business Gateway Moray

Essential Info

22nd January 2020

13:30 - 16:30

The Inkwell
Francis Place
Elgin
IV30 1LQ

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