Webinars, Events & Podcasts

In this workshop you will hear about the essentials of starting a business in the Scottish Borders.

The first of 2 webinars designed specifically to help get your business website higher up the search engine rankings, increasing visibility, web traffic, and sales.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether the platform is a good fit for your business.

Get the most out of social media for your business by harnessing the power of TikTok and Instagram Reels.

Everyone can speak confidently in public. The ability just needs to be unlocked.

We’ll explore how to generate written content using tools like ChatGPT and Google Gemini nd see how Generative AI can help develop and grow your business.

The second of 2 webinars designed specifically to help get your business website higher up the search engine rankings, increasing visibility, web traffic and sales.

Digital marketing can deliver real business results and this webinar will show you how to develop a practical digital marketing strategy to help your business.

Find out how to use the world’s most popular image sharing app, Instagram, for your business benefit.

Get the lowdown on the platform everyone is talking about...TikTok, and reuse the content on Instagram Reels.

This will teach the skills and tricks necessary to participate successfully in F2F and remote business networking meetings.

Join us to look at how you can market your business and increase customer engagement with a limited budget and/or little experience.

Explore the importance of building a strong brand for your business, and how to create promotional graphics with a limited budget and with little/no experience.

Email marketing is one of the best marketing channels to engage with your audience. This webinar will guide you through creating an email marketing strategy.

This practical monthly session helps you write and strategise your social media posts for the month ahead.

Practical session to help you gain confidence and experience in using Canva as a marketing tool for adverts, social media, branding and your marketing materials

Join us to master online reviews and ratings for your tourism business.

intermediate / advanced use of Canva - you've mastered the basic free account, but what else can Canva do?

This practical monthly session helps you write and strategise your social media posts for the month ahead.