Webinars, Events & Podcasts

This practical webinar will examine how AI can help make your marketing more efficient. AI isn’t the future, it’s here now, with free tools and systems that could help businesses of all sizes.

Join us to look at how you can market your business and increase customer engagement with a limited budget and/or little experience.

Without a strategic approach, how do you know where your business is heading? This webinar will help you learn how to develop a strategic plan - enabling growth and greater sustainability.

Explore the importance of building a strong brand for your business, and how to create promotional graphics with a limited budget and with little/no experience.

This session will provide you with the key information and tools to plan and start your own business.

Find out how to use the world’s most popular image sharing app, Instagram, for your business benefit.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether the platform is a good fit for your business.

Attract and keep customers, through effective Advertising & Promotion. Themes covered are goal setting, your target market, engaging messages, and choosing the best media channels.

Do you want to set up a website for your business but don’t know where to start? This webinar will guide you and help you decide whether to build your own or outsource it.

Digital marketing can deliver real business results and this webinar will show you how to develop a practical digital marketing strategy to help your business.

As your business grows and develops, you need to have a greater understanding of what you can and cannot claim when submitting expenses, invoices and other charges to your business.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.

Interested in starting a blog for your business but not sure how? Or already writing blogs but not seeing any return for your time? This webinar will help.

This is a fast track course for new businesses. It will help you to create a solid business plan. Learn how to understand your customers, make financial predictions, and plan for growth.

Come together with like-minded women in business for meaningful conversations, new connections, and a boost of inspiration.

Think cybercrime is only a risk for the big companies? Think again. Every week, small businesses across Scotland are losing money, customers and credibility because of scams, hacks and data breaches.

Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.

This session will provide you with the key information and tools to plan and start your own business.

This webinar is for sole traders who are entering business for the first time or require an understanding of what is involved in financially managing a sole trading/self employed business.

Join us to explore the ways you can find and convert sales for your business.