Marketing Strategy for Growth

If you are planning to grow your business over the next few years, this session will really get you thinking. It is a day out of the office to think about your strategy for growth.

What to expect from this event

This strategic marketing programme is a day out of the office to think about your future and how you can have a plan of action that will move you to the next stage of business.

The topics we shall cover are as follows: Part 1 (morning) – Strategic Marketing and Sales

  • Marketing and sales – How it applies to a small business – a realistic view:
  • ‘P’s of the marketing & sales mix – How research and insight, Product, Place Price, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact:
  • Key ideas for activity in each of the ‘p’s
  • The concept of different target markets – thinking of customer groups into silos:
  • Research and insight – understanding customer motivation, competitor activity etc
  • Marketing action pans template – useable after the course
  • Quick wins at no cost to improve awareness and sales opportunity – first actions

Part 2 – (Afternoon) Marketing Communication and how to maximise the effect!

  • Promotion & Branding – how to create a brand and build positive awareness:
  • Creating key messages for different customer groups
  • Communication and promotion (offline and online) – the right formats - how to select and when to use.
  • Managing your marketing on a regular basis – resource and budget
  • Evaluatingthe results for the next round of marketing activity

A light lunch will be served

Want to find more local support?

Visit Business Gateway Ayrshire

Essential Info

27th August 2019

09:30 - 16:00

Saltcoats Town Hall
Countess Street
North Ayrshire
KA21 5HP


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