Making Search Work for You

This workshop should teach you to use the techniques and processes which help more people visit your website and other digital presence, to gain more customers.

What to expect from this event

Learning objectives

  1. Demystifying “Search.”Understand how search technologies work.
  2. Understand how people use search to find what they want.
  3. Understanding the important techniques that can improve search performance.
  4. Understand how to implement these techniques
    1. Strategy
    2. Tool selection and performance measurement
    3. Goal Setting and success measures
    4. Corrective measures and improvements
    5. Measure assess and improve – constantly.

Want to find more local support?

Visit Business Gateway Glasgow

Essential Info

25th March 2020

09:30 - 12:30

Business & IP Centre Glasgow
The Mitchell Library
North Street
Glasgow
G3 7DN

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