Making Search Work for You

This workshop should teach you to use the techniques and processes which help more people visit your website and other digital presence, to gain more customers.

Fully booked

What to expect from this event

Learning objectives

  1. Demystifying “Search.”Understand how search technologies work.
  2. Understand how people use search to find what they want.
  3. Understanding the important techniques that can improve search performance.
  4. Understand how to implement these techniques
    1. Strategy
    2. Tool selection and performance measurement
    3. Goal Setting and success measures
    4. Corrective measures and improvements
    5. Measure assess and improve – constantly.

Want to find more local support?

Visit Business Gateway Glasgow

Essential Info

20th November 2019

09:30 - 12:30

John Street
40 John Street
G1 1JL


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