Maintaining your Brand

Once I have my brand developed how do I maintain and develop brand values. How do I keep interest in my brand and how do I use my brand in my communication to my customers.

What to expect from this webinar

A brand can be broadly defined as being made up of the following parts

1. Positioning of your company or product in market
2. Creation and distribution of your corporate identity
3. Production of communication and standards

Once this is developed how do you continue to keep your brand values, style , positioning and vision to maintain the above three parts.

As your business develops and starts to have different types of customers, within a sales cycle, how will you maintain you brand values as you require to have different messages for customers.

The webinar will focus on maintaining your brand and will use a number of techniques to help with brand maintenance.

We will be using GoToMeeting for this webinar and suggest you "Join a test session" to check in advance of the webinar: https://support.goto.com/meeting/system-check. A link will be forwarded 2 hours prior to the start time.

The webinar will be 90 minutes in duration with a 30 minute Q&A session at the end.

These workshops are provided by Argyll and Bute Council for the benefit of businesses in Argyll and Bute, as space is limited if the webinar is full and a local business wishes to attend we will cancel your place if you are outwith the Argyll and Bute area.

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Essential Info

21st September 2020

14:30 - 16:30

Argyll & Bute.

Webinar

Advertising & Marketing.

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