Know your Customers - Argyll and Bute

How do you segment and identify your customer base to optimise effective communication with them? Join the webinar to find out how.

What to expect from this webinar

This webinar will look at who are our customers and will focus on

1. Who are our potential and actual customers
2. How do we identify our customers
3. A methodology to identify customers
4. Customer buying decisions
5. What are best routes to market for our customers
6. What are the benefits of accurate customer identification with regard to our marketing communication.

The webinar will use an example of a local drink production business in identifying their customers and how they should tailor their marketing based on this process.

We will be using GoToMeeting for this webinar and suggest you "Join a test session" to check in advance of the webinar: A link will be forwarded 2 hours prior to the start time.

Duration: The webinar will be 90 minutes in duration with a 30 minute Q&A session at the end.

These workshops are provided by Argyll and Bute Council for the benefit of businesses located in Argyll and Bute, as space is limited if the webinar is full and a local business wishes to attend we will cancel your place if you are outwith the Argyll and Bute area.

Want to find more local support?

Visit your local office

Essential Info

10th September 2020

09:30 - 11:30

Argyll & Bute.


Advertising & Marketing.


Can't attend this Event?

Watch one of our Online Tutorials