Introduction to IP: How to identify and protect your creative assets

Whether it's an invention, design, brand name, literary work or a song, this session will give you the knowledge to identify the Intellectual Property (IP) assets contained within your business and how best to protect them. Effective management of your IP assets can yield many benefits for your business including safeguarding your brand, income generation, and providing the opportunity to help secure funding for growth.

This session will cover:

• Trade marks

• Copyright

• Design rights

• Patents

• Trade secrets