'How to optimise your content for AI Overviews & ChatGPT

As AI continues to shape how search engines deliver results, optimising your website for AI-driven search is essential for maintaining and growing your online presence. From tools like ChatGPT and Gemini to advanced algorithms in Google and Bing, search is becoming more intuitive, personalised, and conversational.

In this workshop, we’ll explore:

The evolution of AI in search and its impact on SEO.

Five essential tips to ensure your website is optimized for AI-driven search results.

Strategies for creating conversational content that aligns with user queries.

The importance of structured data, E-E-A-T signals, and topical authority in AI optimization.

By the end of this session, you’ll have a clear understanding of how to adapt your SEO strategy to meet the demands of AI search and future-proof your website for the next generation of search engines.

Outcome of Attending

Participants will:

1. Understand how AI influences search rankings and results.
2. Learn five practical techniques to optimize websites for AI-driven search.
3. Gain insights into crafting conversational, intent-driven content.
4. Walk away with actionable steps to stay competitive in an AI-dominated search landscape.