Facebook for Business (Intermediate) – DigitalBoost - Webinar

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this webinar will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to work on their Facebook accounts during the webinar.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Please note: A link to access the webinar will be sent to you by email approx. 24hrs before it begins.