Workshop activity during the Coronavirus (COVID-19) outbreak

Local workshop update: Our face to face workshops are changing to webinars in order to offer continued support to businesses across Scotland during the Coronavirus outbreak. If you are already booked onto a workshop your local office will be in touch to inform you of any changes. Thank you.

Ethical Selling Skills

The aim of this course is to enable delegates to forget the aggressive, ‘hard sell’ approach, and to develop the communication skills required to achieve repeated success with face-to-face selling.

What to expect from this event

By the end of this course each delegate will be able to:

  • Explain the differences between marketing, selling and negotiation
  • Understand the psychology of why people buy
  • Set meaningful business and personal objectives for every sales call
  • Use simple, but effective, communication skills to build rapport, establish what their customer really wants and gain commitment to take action
  • Identify and sell the benefits, not the features of their products
  • Close a sale successfully

This course is ideal for sales professionals, who would like to develop a more influential and ethical approach to selling.

Want to find more local support?

Visit Business Gateway Clackmannanshire

Essential Info

8th September 2020

09:30 - 12:30

Alloa Business Centre
Whins Road
FK10 3SA


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