Diversify to Grow Your Business

Diversification is a growth strategy that involves entering into a new market or industry – one that the business doesn’t currently operate in – while also creating a new product for that new market.

What to expect from this event

This session will cover:

  • How to decide if it's the right time to diversify
  • Strategy for Diversification
  • Business Diversification Types
    • Market Penetration
    • Market Development
    • Product Improvement
    • Product Development
    • Income Diversification
    • Revenue Optimisation
    • Cost Optimisation
    • Partnership Growth
  • Advantages and Disadvantages
  • Business model canvas

Want to find more local support?

Visit Business Gateway Lanarkshire

Essential Info

30th August 2022

09:30 - 12:30

Prism House
Prism House
SE Technology Park
East Kilbride
G75 0QF

Business Development, Growing your business.


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