Diversify to Grow Your Business

This webinar is to help clients to understand the range of options available to their business to help it grow or sustain itself through diversification.

What to expect from this webinar

Diversification is a growth strategy that involves entering into a new market or industry - one that the business doesn't currently operate in - while also creating a new product for that new market.

There are several different types of diversification:

  • Horizontal diversification
  • Concentric diversification
  • Conglomerate diversification
  • Vertical diversification

Key Learning Outcomes: Deciding how and when to diversify will require:

  • detailed market research for the new product or service
  • a thorough assessment of customer needs
  • a clear product development strategy and market testing
  • sales, marketing and supply chain operations able to cope with the added demands

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Essential Info

11th March 2021

09:30 - 12:30

Renfrewshire

Webinar

Growing your business.

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