Developing A Customer Care Culture

The aim of this course is to enable delegates to create and maintain a positive and informed culture of customer care within their organisation.

What to expect from this event

By the end of this course each delegate will be able to:

  • Identify the different kinds of customers
  • Establish why poor customer care happens
  • Assess their organisation’s approach to customer care
  • Describe the psychology of why their customers buy – from them
  • Identify and set measurable standards for best practice
  • Demonstrate phraseology designed to build rapport
  • Be assertive with their customers
  • Develop a coping strategy for dealing with difficult customers

This course is particularly suited to managers and receptionists of companies of any size who have a customer-facing role.

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Essential Info

10th November 2020

09:30 - 12:30

Alloa Business Centre
Whins Road
FK10 3SA


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