Business Academy Part 1 - Marketing (Rural South Ayrshire Programme)

Part 1 of our Business Academy. In this workshop, we will dispel some of the myths around marketing and discuss what a marketing strategy is.

What to expect from this event

During this workshop we will dispel some of the myths around marketing and discuss what a marketing strategy is, where it fits in to a business and why it’s essential for long term success. You will be introduced to a range of tools (including the 7p's) to help you identify your customer(s) and their problems, needs or wants and how to create a compelling Value Proposition.

We will explore what your market is, identify your customers need and wants, identify how your products or services meet these needs and wants, decide what type of marketing you will use and plan how you will present your product or service to customers.

Want to find more local support?

Visit Business Gateway Ayrshire

Essential Info

23rd October 2019

13:00 - 16:00

The Quay Zone
Knockcushan Street
Girvan
KA26 9AG

Bg

Can't attend this Event?

Watch one of our Online Tutorials