Building your brand and promotional graphics

Join us to learn about the importance of building a strong brand for your business, and find out how to create promotional graphics on a limited budget and with little/no experience.

What to expect from this webinar

This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales.

This webinar will:

  • Provide you with a clear understanding of the difference between brands and branding
  • Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
  • Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
  • Teach you how to create simple promotional graphics using Canva
  • Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

This webinar will be held on GoToWebinar.

Want to find more local support?

Visit your local office

Essential Info

24th June 2021

12:00 - 14:00

National (all regions)

Webinar

Digital Marketing, Business Development, Growing your business, Social Media, Advertising & Marketing, COVID-19.

National Webinar - available to everyone across Scotland
Bg

Can't attend this Event?

Watch one of our Online Tutorials