Build Your Brand Using PR

To educate and help organisations understand how to undertake public relations and give some useful resources to achieve this, as well as to help clients gain a more focussed view of PR strategies. This course will help you gain an understanding of how to conduct PR strategies and how PR can be a cost-effective way to promote your organisations products and services.

Key Learning outcomes:

• Review of PR tactics
• Encourage discussion & commitment to improving PR within the business
• Review some key resources and tools that can be used in the company’s PR strategy
• Building business credibility
• Aligning PR to the company brand