Workshop activity during the Coronavirus (COVID-19) outbreak

Local workshop update: Our face to face workshops are changing to webinars in order to offer continued support to businesses across Scotland during the Coronavirus outbreak. If you are already booked onto a workshop your local office will be in touch to inform you of any changes. Thank you.

Better Blogging

This workshop will provide an introduction to blogging for business, the benefits of having a blog, types of blogs that can be written, how to measure success, and posting strategy.

What to expect from this event

Learning objectives

  1. How to use blogs to improve your SEO and drive potential customers to your business
  2. How social media and blogging can be used effectively to benefit your business
  3. Key considerations that should be taken into account when writing a blog for business
  4. How users interact with content when reading a blog and how this can impact how you structure and lay out of your blog.
  5. The importance of understanding your customer/target audience and designing your content accordingly
  6. How to use keywords, meta-data and media to get your blog noticed/discovered

Want to find more local support?

Visit Business Gateway Glasgow

Essential Info

10th June 2020

13:30 - 16:30

Business & IP Centre Glasgow
The Mitchell Library
North Street
G3 7DN


Can't attend this Event?

Watch one of our Online Tutorials