Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success.
This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.
Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.
We’ll help you understand the digital trends and equip you to work more strategically with the big search engines (Google, Yahoo and Bing) to improve the quality of your search results. We will show you how to plan more engaging email newsletters and posts on social media such as Facebook, Twitter and Google+.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Highlands and Islands Enterprise
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