This workshop aims to enable you to set up and manage an effective online trading presence.
The workshop will examine:
- e-commerce opportunities for your business
- selecting products to sell online
- what product catalogues and shopping carts are available
- appropriate payment options
- the importance of usability and search engine optimisation
- processes for order management and fulfilment
- distance selling regulations
- good practice in data security
- website performance measures
- selecting suppliers
By the end of the workshop you will be able to draw up a detailed action plan to set up your online trading presence.