Unveiling a new concept in play helped an Inverurie business amass over 2000 likes in just 48 hours on Facebook more than a month before it is due to open!
Play Town Inverurie will unveil a unique ‘town’ in June that will enthral children keen to use their own imaginations within the seven locations that will be specially built, which include a fire station, hairdressers and supermarket.
Owner Fiona Clegg has used advice from Business Gateway Aberdeen City & Shire to help set up the business, which will be housed in the former VisitScotland shop at 18 High Street, in Central Inverurie.
The 44-year-old, mother-of-three, spotted a gap in the market for the business and decided to combine her HNC in childcare and education with her degree in business studies to launch Play Town, now that her children are older.
She said: “What I want to establish is a child-focused business that will be fun, stimulating and educational for the children – and a place for parents to relax. Currently, Inverurie town centre doesn’t offer anything like that. Getting the business off the ground has taken a lot of hard work so the advice I’ve had from Business Gateway has been extremely helpful.
“Having been a stay at home mum for a number of years, Business Gateway’s workshops on bookkeeping, business planning, and marketing gave me the confidence to turn my idea into a viable business. I also met a business owner who was setting up as a Fire Risk Assessor on one of the courses and he came out to assess our premises. One-to-one support from my adviser then helped me expand my knowledge and practical skills.
“I am enjoying the whole process of getting the business ready to launch and have already had so many requests for parties! That, coupled with getting thousands of likes on Facebook so quickly, assures me that I’ve made the right decision. I can’t wait to bring this new concept in play to Inverurie.”
Kirstie McLaughlin, Business Gateway, said: “Role-play has been shown to encourage communication, empathy and problem-solving in children and it can help stimulate their imaginations. All those aspects have appealed to local families keen to see the new concept in play arrive in Inverurie. Fiona has used her own experience working with and raising, children to design the ‘town’. She has also used her degree and our European funded Early Stage Growth service to ensure she has everything in place before she launches in June.”
Find out how Business Gateway Aberdeen City & Shire can help you by visiting their local pages or call 01224 968174.
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