Guide

Write an e-marketing plan

  • Promoting your business online can help you reach a wider customer base - but you need to be aware of your legal obligations regarding how you can contact customers.

    Overview

    E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customers, create awareness of your brand and sell your goods or services. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people.

    This guide describes the benefits of e-marketing, what the stages are for developing an e-marketing plan and also outlines some of legal issues that you will need to consider.

    Download a marketing plan guide

    You can also get the MyBusiness app from the App Store.