Sales and marketing
Sales & marketing: the basics
An overview of all the guides to sales and marketing on this site
Comply with the law when buying and selling goods and services
A brief introduction to the laws that every business needs to stick to when selling products or services
Know your customers' needs
Why understanding your customers' needs is crucial to the success of your business
Market research and market reports
How to use market research to gain knowledge about your marketplace and your customers
Write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales
Develop an e-marketing plan
What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business
Web 2.0: a guide for business
How you can make the most of the changing internet to benefit your business
Search engine optimisation
Learn how to use search engine optimisation to improve your website's ranking on search engine results pages
Online networking
How to use online networking to develop your business
Forecast and plan your sales
How to use sales forecasting to improve your understanding and management of your business
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy
Choosing the right advertising media
This interactive tool helps you identify the right media for your business and develop your own media plan
Tender for a contract
How to prepare convincing tenders to win business from both private and public sector organisations
Business start-up organiser
Compile a personalised list of starting-up tasks and access resources to help you complete each one
